Real Estate Website Design Built to win more appraisals.

Good real estate website design is built to win the next listing. Buyers mostly search on realestate.com.au and Domain, so your own site earns its keep with vendors and landlords deciding who to call. It should prove you know their suburb, show what you've sold and make booking an appraisal easy.

Every agency site we build covers:

• An appraisal page with a short form: address, timing and why they're thinking of selling.
• Suburb pages for the areas you actually work, with recent results and local detail.
• Agent profiles with real photos, the suburbs each agent covers and their recent sales.
• Sold and leased results, because that's what a vendor checks before calling.
• Property management pages for landlords, if you run a rent roll.
• Current listings, pulled from your CRM where your CRM supports it.
• Tap to call and fast loading on a phone, on every page.

Who this isn't for: if your franchise group supplies a website you can't change, a separate rebuild may not be an option. In that case an appraisal landing page and faster lead follow up will do more for you than new real estate website design.

Real estate website design with Source Digital is $3,250 + GST for a 5 to 8 page agency site and $1,750 + GST for a single page agent site. Both are fixed price and quoted in writing before work starts. A standalone appraisal landing page for ads starts from $950 + GST.

Larger agencies with several offices, a big suburb list or a live listings feed are quoted after a short call, because the work depends on what your CRM can export. Hosting runs about $10 to $50 a month depending on the platform. Website support and changes are from $200 a month, with no lock-in contract.

Most agencies need five types of page, each with one job. Here's how they fit together:

Keep the appraisal form short. Every extra field loses a few vendors who were only half ready.

Usually, where your CRM supports it. Many real estate CRMs can send listings to a website through a feed or an API, so a new listing appears on your site without anyone typing it in twice.

Before we quote, I check what your CRM can actually export and how often it updates. If it supports a feed, we pull listings and results straight in. If it doesn't, the honest answer is to link to your portal listings instead of building a second place your team has to update. Double entry goes stale within a month.

Either way, listings aren't what wins a real estate website its enquiries. The appraisal and suburb pages do that, so that's where most of the budget goes.

Suburb pages help when they say something specific about each suburb, such as recent sales, the streets you sell most, and what's driving prices. Thin pages that swap the suburb name into the same paragraph don't rank and don't convince anyone.

Pick the suburbs you genuinely work and write one solid page for each. Pair that with a complete Google Business Profile for each office and steady reviews. Pages written like this are also what AI tools like ChatGPT and Google's AI answers quote when someone asks which agent sells the most in a suburb. A new site usually starts picking up local searches within 2 to 3 months. If you want to rank across a whole city, ongoing SEO builds on the structure a good real estate website design sets up.

Your website is advertising, so your state's real estate advertising rules apply to it, and they differ by state. This is general information as of November 2026, not legal advice. Check the current rules with your state regulator before launch.

• NSW. NSW Fair Trading guidance says ads must include the licence holder's name, disclose any agent ownership or interest in an advertised property, and not underquote. A property can't be advertised as being in a suburb it isn't in.
• WA. Consumer Protection has said ads need enough detail to identify the agent, at minimum the agency's registered business name and office phone number.
• Queensland. The Property Occupations Regulation 2014 sets prescribed wording for some auction and no price listings.

Other states have their own rules. I build the site so names, licence details and statements sit where they're easy to keep correct, and your licensee signs off before launch.

It should get a reply in minutes, not hours. A study by MIT and InsideSales found leads contacted within 5 minutes were 21 times more likely to qualify than leads contacted at 30 minutes. A vendor filling in your form on a Sunday night may well be filling in another agency's too.

We built a secure SMS AI agent for a Perth real estate agency that starts the conversation with every new lead and hands to a human at the right moment. It's connected to the agency's existing CRM, so the team kept the system they know. If you're weighing that up, our page on CRMs for real estate agents covers when to switch and when to add an AI layer instead, and our guide to AI for real estate covers what else agencies are using it for.

1. A free 15 minute call. Your suburbs, your agents, your CRM and where listings come from now.
2. A fixed price quote. Pages, listings feed and timeline in writing, usually the same day.
3. We build it. Suburb pages written from real results, appraisal forms set up and listings connected where your CRM supports it.
4. You review it. Your licensee checks names, licence details and claims before launch.
5. It goes live. Google Business Profile linked, tracking on every form and every lead going straight to the right agent.

Most agency sites go live in 2 to 4 weeks. Agent photos and recent results are the usual hold up, so have them ready.