Calabreeze is a Perth air conditioning, refrigeration, electrical and security contractor. Four licensed trades, the phone answered 24/7, and until this build no website, no Google Business Profile and no tracking. We built the site from live search data, matched it to the brand, and put a CRM and an AI SMS assistant behind every form.
Calabreeze runs four licensed trades under one roof: air conditioning, refrigeration, electrical and security. Fully insured, and the phone is genuinely answered 24 hours a day. Cool rooms, split and ducted systems, switchboards, CCTV.
The work was excellent. The problem was that nobody searching for it could find them.
No website. No Google Business Profile. No tracking. Every job came from word of mouth, and every after-hours emergency search in Perth went to a competitor.
The brief: build a digital presence that matches the quality of the work, and make sure a lead that arrives at 2am gets answered at 2am.
Before writing a word, we pulled live Perth search data through Ahrefs. That research shaped the entire site map.
The standouts: "emergency electrician perth" gets 500 searches a month at a keyword difficulty of 0. "Coolroom repairs perth", 200 a month, difficulty 0. "Aircon installation perth", 700 a month. High-intent searches with weak competition, sitting there unclaimed.
Each of the site's eight pages exists because the data said it should, and each page owns one cluster.
| Search | Difficulty | A month |
|---|---|---|
| emergency electrician perth | 0 | 500 |
| coolroom repairs perth | 0 | 200 |
| aircon installation perth | low | 700 |
We built a dark ice design system straight off the Calabreeze logo: frosted-glass cards, icy borders, and a branded loading screen where the logo freezes over and thaws into the page.
Every image on the site is their actual work. We processed 66 job photos and 6 site videos from their phone camera roll into web-ready assets. Cool room builds, switchboard upgrades, a commercial drive-thru fit-out, the crew on the tools. No stock photography anywhere.
Google's AI Overviews and assistants like ChatGPT increasingly answer the question before anyone clicks. So every page carries full structured data: the business entity, its licences, services, FAQs, breadcrumbs, and a machine-readable 24/7 contact point.
Every page opens with a direct answer to its target search. The site ships an llms.txt file that tells AI assistants exactly what Calabreeze does and where.
One of their target keywords already triggers an AI Overview in Google. The site is structured to be a source it can cite.
This is the part that changes the business. Both website forms feed directly into Omega CS, our CRM platform. The moment a lead submits, five things happen.
Leads go cold within the hour. Calabreeze now responds in seconds, around the clock.
GA4 tracks every form submission and every tap-to-call as a conversion event. Search Console was verified and the sitemap submitted on launch day.
The client sees exactly what the site produces, in numbers.
A hand-built static site, served on a global CDN. No page-builder bloat.
The site is new. These are the early markers, measured at launch. They will be updated as the data lands, and nothing here is a projection.
The work was always good. Now the people searching for it at 2am can find it, and it gets answered.
An eight-page website built from live Perth search data, a dark design system matched to the Calabreeze logo using 66 of their own job photos and 6 site videos, full structured data and an llms.txt file for AI search, GA4 and Search Console tracking, and a CRM on Omega CS with an AI SMS assistant that follows up every lead within seconds.
The moment a form is submitted, the visitor gets an instant confirmation, a contact and a pipeline deal are created in Omega CS, the owner gets an SMS alert, and the assistant texts the lead within seconds. It qualifies the job, books the callback, and pushes genuine emergencies straight to the 24/7 phone line. It never quotes prices, never gives DIY electrical advice, and hands anything sensitive to a human.
Because every page should exist for a reason. Live Ahrefs data for Perth showed high-intent searches with weak competition, such as emergency electrician perth at 500 searches a month and coolroom repairs perth at 200, both at a keyword difficulty of 0. Each of the eight pages owns one of those clusters. A template gives you pages nobody is searching for.
Every page carries structured data for the business entity, its licences, services, FAQs, breadcrumbs and a machine-readable 24/7 contact point. Every page opens with a direct answer to its target search, and the site ships an llms.txt file that tells AI assistants what Calabreeze does and where. That is what Google AI Overviews and assistants such as ChatGPT draw on when they answer a question. The full method is on our AEO Australia page.
Yes. The method is the same anywhere in Australia: research the local searches first, build only the pages the data supports, match the brand, and put a CRM and AI follow-up behind the forms. Source Digital is Perth-based and delivers nationally.
If your trades business runs on word of mouth and the after-hours searches go to someone else, we can build the site, the tracking and the follow-up in one go.