Vlosity Motorsport runs a Perth detailing studio AND sells premium car care products. Most sites force you to pick one model. We built a single Shopify site that handles both. product sales, service bookings, and lead generation in one place.
Vlosity had two revenue streams. product sales (ceramic coatings, car care kits, microfibre products) and services (detailing, paint correction, paint protection film). They had two separate sites that barely talked to each other. One was a Wix page for services, the other a Shopify store for products. Customers didn't know they did both. Bookings came in via phone. Cart abandonment was high because shipping info lived three clicks deep.
The brief was clear: one Shopify store, product catalogue AND service booking, with local Perth SEO strong enough to outrank the big national chains for 'car detailing Perth'.
We rebuilt on Shopify using a custom-themed build with the services side handled as a 'bookable service' product type. Tidycal was integrated for the appointment booking flow. Products and services live in the same navigation, same cart, same checkout. so a customer buying a $450 detail can add a $40 microfibre kit in the same transaction.
Local Perth SEO was the other big lever. Every service page was optimised for 'Perth + service' phrases, LocalBusiness schema was added with full service area markup, and the site was connected to the existing Google Business Profile so reviews flowed into schema automatically.
Built on Shopify. Everything below was delivered in-house. no outsourcing, no handoffs, no excuses.
Custom-themed Shopify build with unified product and service catalogue. Tidycal booking integrated into service pages. Full LocalBusiness schema with service area markup covering Perth metro. Migrated 28 existing products and added three service categories (detailing, paint correction, PPF). Klaviyo email flows for post-service follow-up and product reorder reminders.
Online service bookings went up 2.8x in the first two months. directly attributable to being able to book without calling. Cart completion rate improved 41% because the shipping calculator now lives on the cart page instead of being hidden until checkout. Vlosity now ranks top 3 on Google Maps for 'car detailing Perth' and 'ceramic coating Perth'.
| Metric | Result |
|---|---|
| Online service bookings | 2.8x |
| Cart completion rate | +41% |
| Google Maps ranking (key terms) | Top 3 |
| Phone call bookings (reduced) | -58% |
| Average order value | +$46 |
A custom Shopify store combining retail product sales with motorsport services bookings. Single platform handles both product fulfilment (parts, accessories) and service enquiries (race prep, tuning, custom work). Unified inventory, unified customer database, single point of payment.
Most motorsport businesses run retail and services on separate platforms (Shopify for products, Calendly or custom forms for services). Vlosity wanted a unified customer experience: one site, one cart, one account. We extended Shopify with custom service-booking flows that integrate with the product catalogue.
Approximately 5-6 weeks from kickoff to launch. Standard Shopify builds are 3-4 weeks; the custom service-booking layer added 1-2 weeks.
Mid-range Shopify with custom development. Comparable builds run $6,000 to $12,000 depending on the depth of custom functionality. Fixed-price quote, agreed before work started.
Yes. Common pattern for trades, automotive, marine, and other businesses that sell both products and services. Book a [free strategy call](/contact) to scope your build.
Whether you're launching, replatforming, or scaling. we'll build you a site that actually converts. One team. Perth-based. No outsourcing.