Malaya Swimwear came to Source Digital with a strong product, a loyal Instagram following, and a Shopify theme that was actively hurting their brand. We rebuilt the site from the ground up — bespoke theme, editorial photography treatment, and a checkout flow designed to convert cold traffic first-time.
Malaya Swimwear had built a loyal Instagram audience but the generic Shopify theme they were using wasn't translating social traffic into sales. Product photography looked compressed, the mobile experience felt like an afterthought, and the checkout required six taps to start. Conversion rate was sitting below 0.8% — well under the Shopify apparel average of 1.8-2.2%.
The brand also had a summer product launch locked in for December. There was no room for a six-month website project. We needed a high-polish Shopify build live within three weeks, ready to handle a paid traffic push across Meta and Google at launch.
We started with a half-day discovery session to map the customer journey — who's buying Malaya, where they come from, and what actually gets them to checkout. From there we wireframed the homepage, product detail, collection and cart pages around a simple hypothesis: the hero needs to feel like a fashion editorial, not a storefront.
Tech-wise we picked a custom-themed Shopify build rather than a premium template. Premium templates lock you into their layouts and bloat your theme with code you'll never use — slower, harder to customise, and easy to spot. A custom theme gave us pixel-level control and a lighter bundle.
Built on Shopify. Everything below was delivered in-house — no outsourcing, no handoffs, no excuses.
Launched a bespoke Shopify theme with editorial-grade hero treatments, a mobile-first product detail page, one-tap Apple Pay and Shop Pay checkout, and a Klaviyo email capture flow tied into the abandoned cart sequence. SEO was built in from day one — structured data on every product, clean URLs, alt text on every asset, and a sitemap that indexed inside 48 hours.
Within 14 days of launch Malaya hit a 2.5% conversion rate — more than 3x the pre-launch baseline. Bounce rate dropped 62% on mobile. Average order value increased as we added a recommended-items block to the cart drawer. The December launch collection sold through 70% of inventory within four weeks.
| Metric | Result |
|---|---|
| Conversion rate (pre-launch) | 0.8% |
| Conversion rate (post-launch) | 2.5% |
| Mobile bounce rate drop | -62% |
| Average order value lift | +18% |
| Launch collection sell-through (4 weeks) | 70% |
Whether you're launching, replatforming, or scaling — we'll build you a site that actually converts. One team. Perth-based. No outsourcing.