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Perth Ceiling Contracting homepage, built by Source Digital
Web Build Case Study. Perth Ceiling Contractor

A ceiling contractor's website, built page by page from what Perth searches

Perth Ceiling Contracting had a new name, a parked domain and no presence in search. We built 12 pages, each one mapped to a real search from live keyword data, published their prices openly, and made every page fast on a phone and easy for AI search to quote.

Client
Perth Ceiling Contracting
Industry
Ceiling repairs and installation
Location
Perth, Yanchep to Rockingham
Delivered
Website, local SEO, AI search build, tracking
Platform
Custom static site, Netlify
Launched
September 2026
12 Pages, Each Mapped to a Search
79 Questions in FAQ Schema
Real Prices Published
98 to 99 Lighthouse Performance
01
The Client

A ceiling business that wins on trust and turnaround

Perth Ceiling Contracting fixes, replaces and installs ceilings for homes and commercial spaces across Perth, from Yanchep to Rockingham. Mitch is the person customers call or text.

The work covers eight services: ceiling repairs, sagging ceilings, water damage, ceiling replacement, new gyprock ceilings, suspended ceilings, walls and partitions, and commercial ceilings. Insurance work is part of it.

Their customer usually has a problem right now. A crack that keeps growing, a ceiling that has started to sag, a stain after a storm. They search on a phone, and they call whoever looks trustworthy and answers first.

Yanchep to Rockingham
The whole Perth coastal corridor, homes and commercial.
Eight services
From a small patch repair to a full commercial fit-out.
Free quotes, no call-out fee
Quotes turned around in 24 hours, seven days a week.
Insurance work
Storm and water damage repairs for insurance claims.
02
The Problem

A new name, a parked domain and zero search presence

The business was changing its name from PC Contracting WA to Perth Ceiling Contracting. The domain, pccwa.com.au, pointed at a parking page.

There was nothing in search to build on. Keyword data showed zero organic rankings. The links pointing at the domain were almost all automated spam that Google ignores.

The searches were there. "Ceiling repairs perth" alone is searched about 500 times a month, and the sites ranking for the longer searches were small, low authority sites. A new site with the right pages could compete.

0 organic keywords
A clean start. Nothing to protect, and nothing to lean on.
The map pack sits first
Every Perth repair search shows the local map pack at the top, so the Google Business Profile matters as much as the pages.
Winnable long-tail searches
Suburb and problem searches like "sagging ceiling repair" had almost no competition.
03
What We Built. Part One

One page per job, mapped to real searches

Before any page was written, we pulled live keyword data for Australia. Each page owns one group of searches, and nothing competes with the homepage for the main term.

That gave the site its shape: a homepage, a pillar page for repairs, a page for each service, two suburb pages for Joondalup and Rockingham, and the about and contact pages.

  1. 1
    Homepage
    Ceiling repairs Perth, the main term.
  2. 2
    Ceiling repairs pillar
    Plaster, gyprock, northern suburbs, south of the river.
  3. 3
    Six service pages
    Sagging, replacement, new gyprock, suspended, partitions, commercial.
  4. 4
    Two suburb pages
    Joondalup and Rockingham.
  5. 5
    About and contact
    Who they are and how to get a quote.
Search volume per month, Australia
SearchPageVolume
ceiling repairs perthHomepage500
sagging ceilingSagging ceilings200
ceiling repairs perth northern suburbsRepairs pillar150
ceiling repairs joondalupJoondalup100
ceiling repairs rockinghamRockingham90
ceiling installation perthNew gyprock ceilings70
office partition walls perthWalls and partitions70
commercial ceilings perthCommercial70
Perth Ceiling Contracting homepage on desktop. The hero reads: Perth Ceilings. Quality You Can Look Up To.
The homepage on desktop. The slogan, the service area and a quote button, above the fold.
Perth Ceiling Contracting website on a phone, with a sticky Get Quote Now bar
On a phone, a sticky bar keeps the quote button and email one tap away.
04
What We Built. Part Two

Built to be quoted by AI, and quick on a phone

People now ask Google's AI answers and ChatGPT what a ceiling repair costs before they ring anyone. The site is built to be the page those tools quote.

  • 79 questions answered in FAQ schema across all 12 pages
  • Real prices published: small repairs $300 to $800, a full room replacement $2,500 to $6,000
  • Service schema on every service page, with the area served and a price list, all linked to one business record
  • Every page opens with the direct answer, and the headings are the questions people type
  • Every AI crawler allowed in robots.txt, plus an llms.txt file describing the business
  • Visible breadcrumbs on every page, matching the structured data
Measured before launch
MeasureResult
Lighthouse performance98 to 99
Layout shift (CLS)0
Render blocking removed by self-hosting fontsAbout 1 second
Hero imagesUnder 150KB each
Screen widths checked320px to 1366px
Fonts that don't jump
Fallback fonts are sized to match the real ones, so the text doesn't shift when the page finishes loading.
Prices in the open
Published ranges answer the first question every customer has, and give AI tools a real number to quote.
05
What We Built. Part Three

Every enquiry tracked, and nothing faked

A tradie site is only as good as what happens after someone fills in the form. Every page carries the same quote form, and every enquiry is tracked from the click to the inbox.

  • A quote form on every page that sends straight to Mitch's inbox, with the success message shown on the page
  • Google Analytics tracking four actions: quote requests, phone taps, email taps and quote button clicks
  • A sticky quote bar on mobile, where most of the visits happen
  • An automated check on every build: one H1 per page, valid schema, working links, no sideways scrolling on a phone
No reviews until they're real
Sample reviews were taken off before launch. The build now fails if a star rating or review claim is added without real Google reviews behind it.
Approved facts only
Prices, turnaround times and services on the site come from the list the client approved.
Perth Ceiling Contracting website on a MacBook and an iPhone
The finished site on desktop and phone.
The Through-Line

A tradie website has one job: turn a search into a quote request. Every page here was written for a search someone actually makes, and every claim on it is one the client can stand behind.

Every figure on this page is a measurement of the build, not a result. The site is new. We'll report enquiries and rankings the same way once there is something real to measure.

FAQ

Questions about the Perth Ceiling Contracting build

A 12 page website for a Perth ceiling contractor: a homepage, a ceiling repairs pillar page, six service pages, suburb pages for Joondalup and Rockingham, and about and contact pages. Each page targets a real search from live keyword data. The build includes 79 questions in FAQ schema, published prices, a quote form on every page and tracking for every enquiry.

From search data, not guesswork. We pull the searches people make in the trade's area, group them, and give each group its own page. For Perth Ceiling Contracting that meant a page each for sagging ceilings, replacement, new gyprock ceilings, suspended ceilings, partitions and commercial work, plus suburb pages where the searches justified them.

Because cost is the first question every customer has, and a page that answers it earns the call. Published ranges also give Google's AI answers and ChatGPT a real number to quote. Perth Ceiling Contracting shows small repairs at $300 to $800 and a full room replacement at $2,500 to $6,000, approved by the client.

Because there aren't enough real Google reviews to show yet, and fake or sample reviews cost trust and break Australian consumer law. The build fails if a rating claim is added without real reviews behind it. Reviews will go on the site once customers leave them on the Google Business Profile.

It scored 98 to 99 for Lighthouse performance in testing before launch, with zero layout shift. The fonts are self-hosted with matched fallbacks, which removed about a second of render blocking, and every hero image is under 150KB so pages load quickly on mobile data.

Yes. We build tradie websites across Australia from $1,750 fixed price for a single page and $3,250 for a full site with a page per service. Every build starts with the searches in your area, and most go live in 2 to 4 weeks. See our websites for tradies page.

Your phone should ring
from Google.

If your website doesn't show up for the jobs you want, we can build it page by page from what your customers actually search, and track every enquiry it brings in.