Accountant Website Design More booked clients, less phone tag.

Accountant website design works when a business owner or a family can tell in a few seconds that you do the work they need, who they'd be dealing with and how to book. Most accounting sites fail on the first one, with a single "Services" page listing everything in one paragraph.

Every practice site we build includes:

• A page for each service you want more of, so Google can match "BAS agent" or "SMSF accountant" to the right page.
• Niche pages for the industries you genuinely know, if you have them.
• Your team, with real photos and what each person looks after.
• How you charge. Fixed fees, packages or "from" prices build trust faster than "contact us for a quote".
• Online booking, so clients don't play phone tag at tax time.
• Your Tax Practitioners Board details and the client information the TPB expects, set out properly.
• Fast loading on a phone, with tap to call on every page.

Accountant website design with Source Digital is $3,250 + GST for a 5 to 8 page practice site with a page per service. A single page site is $1,750 + GST, which can suit a sole BAS agent or bookkeeper. Both are fixed price and quoted in writing before work starts.

Practices with a long list of services, several niche pages or more than one office need more pages, so those are quoted after a short call. Hosting is about $10 to $50 a month depending on the platform. Website support and changes are from $200 a month, with no lock-in contract.

If you want to compare what other builders charge and why prices vary so much, our guide to website costs in Australia breaks it down. Who this isn't for: a large firm that needs a client portal, document signing and practice software built into the site. That's a custom build, quoted separately.

One page per service you want more of, each answering the questions a client asks before booking. Here's a typical set:

You don't need all of these. Build pages for the work you want, not every service you could technically do.

Yes, if you genuinely have a niche. A page for tradies, medical practitioners, property investors or farmers can rank for searches a general page never will, and it tells that client you already understand their numbers.

The honest test: could you name a handful of current clients in that industry and the specific issues you handle for them? If yes, write the page with that detail, without naming clients. If not, leave it out. A thin niche page with generic text does nothing and makes the rest of the site look padded. Good accountant website design is as much about what you leave out as what you put in.

Show your registration clearly and link to it on the TPB public register. This is general information as of November 2026, not advice. Check the Tax Practitioners Board's current guidance for your situation.

• The registered tax practitioner symbol. The TPB says registered tax and BAS agents who agree to its terms can use the symbol, and must show their registration number and type of registration alongside it.
• The public register. Under section 45 of the Tax Agent Services (Code of Professional Conduct) Determination 2024, you must tell current and prospective clients that the register exists and how to search it. The TPB recommends a direct link to your own entry.
• Complaints and obligations. The same section covers telling clients how to complain to the TPB and giving general information about your obligations and theirs.
• Start dates. These obligations started on 1 January 2025 for larger practices and 1 July 2025 for practices with 100 or fewer employees.

The TPB says publishing this on a public website you use to promote your services is one way to meet the obligation. On most builds I put it on a short client information page linked from the footer, so it's on every page without cluttering any of them.

Yes. Tax time brings a rush of people who want an appointment and don't want to wait on hold. An online booking option on every service page turns more of those visits into appointments.

Behind the booking, make sure every enquiry gets a quick reply. Omega CS, our own CRM, texts every new web form lead back in seconds from your own Australian mobile number, texts back missed calls and books appointments into Google Calendar. If you want your systems talking to your accounting file, we also build Xero and MYOB integrations.

Yes, if each service page answers real questions in plain words and your Google Business Profile is complete. That's what wins the local map results for "accountant near me" searches.

Accountant website design for search is the same approach we use on our small business websites. We write each page around what people in your area actually search, and add structured data so Google and AI tools can read your services, team, office and hours. More people now ask ChatGPT or Google's AI answers which accountant to use, and those tools quote pages that give a clear, specific answer. Our AEO service goes further on that, and ongoing SEO helps with the bigger city searches. A new site usually starts picking up local searches within 2 to 3 months.

1. A free 15 minute call. Your services, the clients you want more of and how bookings work now.
2. A fixed price quote. Pages, booking setup and timeline in writing, usually the same day.
3. We build it. I check what people search for each service, draft the pages and set up booking.
4. You review it. You check fees, TPB details and every claim before launch.
5. It goes live. Google Business Profile linked, tracking set up and every enquiry going where you'll see it.

Most accounting firm sites go live in 2 to 4 weeks. Try to launch before July, not in the middle of tax time.