What does SEO for electricians involve?
SEO for electricians is setting up your website and Google profile so you show up for the electrical work you want, in the areas you cover. The catch is that "electrician" covers a dozen different jobs, and customers search for the job.
Someone with a safety switch that keeps tripping searches "electrician near me" and calls fast. Someone thinking about a home battery searches "solar battery installer Perth", reads for weeks and compares three quotes. Someone who just bought an EV searches "EV charger installation" plus their suburb. Each is a different customer, and each is worth a different amount to your business.
Good SEO for electricians starts by deciding which of those jobs you want more of. Then it builds the pages and the profile to win them, instead of hoping one home page ranks for everything.
How much does SEO for electricians cost?
Ongoing SEO for electricians with Source Digital starts from $950 a month + GST, with no lock-in contract. Planned jobs like switchboards, batteries and EV chargers are worth far more than a callout, so a few extra of those a month is usually what pays for it.
| What you need | Cost (ex GST) | When it fits |
|---|---|---|
| Ongoing SEO + AEO | From $950 a month | You want more of specific jobs across your area |
| AEO audit | From $1,500, one off | You want a fix list for your current site and profile |
| New electrical website | $3,250, fixed price | Your site lumps every service onto one page, or you don't have one |
| Landing page for ads | From $950 | A Google Ads push on solar, batteries or EV chargers |
Where you stand in Google and AI search, and what to fix first.
- Checked against 30+ AI search factors
- Who AI tools cite instead of you
- Quick wins identified
- A prioritised action plan
Ongoing work for businesses that want to be found.
- Service and suburb pages
- Google Business Profile work
- Schema and AI search setup
- A monthly report
A full AI search build across your current site.
- Answer-first page rewrites
- FAQ, schema and entity setup
- llms.txt and AI crawler access
- Initial monitoring
When the current site is holding you back.
- 5 to 8 pages, one per service
- Written for local and AI search
- Schema, analytics, Search Console
- Live in 2 to 4 weeks
Prices exclude GST. No lock-in contracts. Every quote is fixed and in writing before work starts.
Which electrical services need their own page?
Every job you want more of, named the way customers search for it. These are the pages most electrical websites are missing:
| Page | Searches it targets | What it needs |
|---|---|---|
| Switchboard upgrades | "switchboard upgrade", "old fuse box replacement" | Signs a board is due, what the work involves, time on site, why it matters before solar or EV |
| EV charger installation | "EV charger installation", "home EV charger electrician" | Chargers you install, single vs three phase, whether the board needs work first |
| Solar and batteries | "solar installer", "home battery installation" | Your solar accreditation, brands, what happens after install |
| Safety switches and smoke alarms | "safety switch installation", "smoke alarm compliance rental" | Who needs them, information for landlords and property managers |
| Lighting and power points | "downlight installation", "extra power points" | Typical jobs, photos, rough pricing |
| Emergency and fault finding | "emergency electrician", "power out in half the house" | Number first, honest hours, call out fee, safety steps |
| Commercial and data | "commercial electrician", "data cabling" | Sites you maintain, compliance, how call outs work |
Link these pages to each other. A battery customer often needs a switchboard upgrade, and an EV customer may need both.
How do electricians rank for emergency electrician searches?
In the map pack, with a profile that's complete, open and well reviewed, and a phone that gets answered or texted back. Distance from the searcher counts a lot, so focus on the areas you can reach quickly.
Your website still helps. The best emergency electrical pages do things a plumber's page doesn't need to:
- Tell people what to do safely before you arrive: check whether the neighbours have power, look at the switchboard, and don't touch anything burnt or sparking.
- Explain a network outage versus a fault in the house. A page answering "why has half my house lost power?" catches people who don't know yet that they need an electrician.
- Be honest about hours. Don't claim 24/7 unless you take those calls, because Google shows your hours and customers check them.
Missed calls are the biggest leak. Omega CS, our CRM, texts back missed calls from your own number, so the job isn't lost while you're up a ladder.
How should electricians target solar, battery and EV charger searches?
With detailed pages that answer what buyers ask while they research, because these customers compare several installers and take weeks to decide. These are also the searches where AI answers show up most, since people ask ChatGPT things like "do I need a switchboard upgrade for an EV charger?"
On each of these pages, answer:
- What the job typically costs with you, as a range, and what changes the price.
- Whether their switchboard or phase supply affects the job.
- Which brands you install and why you chose them.
- How long it takes and what happens on the day.
- Your accreditation for solar and battery work.
Write those answers plainly near the top, add them as FAQs with schema, and they become the text AI tools quote. Our AEO service explains how that works in more detail.
Should electricians put their licence number on their website?
Yes, on every page. Licensing rules in several states, WA included, require electrical contractors to show their licence number in advertising, so check what your regulator expects. Either way it belongs in your footer and on your Google Business Profile.
It does more than tick a box. Electrical work is one of the few trades where customers know unlicensed work is dangerous, so a licence number, insurance and the name of the electrician doing the job settle that question early. It's also a fact AI assistants can check when they decide which local businesses to mention, so we add it to your structured data as well.
Electrical SEO in practice: Calabreeze
Calabreeze is a Perth air conditioning, refrigeration, electrical and security contractor. Before we started, they had no website, no Google Business Profile and no tracking. We built an 8 page custom site from live search data, with 66 real job photos and a structure set up for AI search, and GA4 and Search Console running from launch. Every lead goes into Omega CS, where an AI SMS assistant answers it in seconds. It launched in September 2026.
The lesson for electricians: a contractor doing several kinds of work needs each one on its own page, with its own photos and its own answers. Read the Calabreeze case study.
Do electricians need SEO, Google Ads or both?
Most need both for a while, then less of the ads. SEO usually takes 2 to 3 months to start picking up local searches on a well built site. Google Ads bring calls from day one, and trades and home services in Perth average $3 to $8 a click. See Google Ads for tradies for budgets.
SEO for electricians isn't worth it for everyone. If you mostly subcontract to builders, or you're booked out for months, more searches won't help. If your website needs rebuilding before any of this, start with our websites for tradies. The method is the same one behind our SEO for tradies service, tuned for electrical work.
